The Epicurean Club

The Epicurean Collection showcases the very best inns and pubs across Britain and we are excited to invite you to join our Collection and our community. We are all united by our shared passion for the British inn, the British countryside and everything that it relates to.

We are the most comprehensively curated, invitation only, Collection of boutique inns and pubs, from rural gems hidden deep in the Scottish Highlands to idyllic Cotswold coaching inns, your archetypal Mayfair pub to scenic costal taverns. We are the place for discerning travellers looking for traditional British inns in which to dine, stay or embark on an Experience.

We love our industry and firmly believe in its place at the heart of British culture. By bringing our Collection, our Friends (customers) and our partner brands together into a single community we will all get more out of the things we love.

What is the Epicurean Club?

The Epicurean Club is a digital and physical communications platform, linking our customers, inns and partner brands into a single community. Now more than ever our community is coming together to help support each other and ensure that the very best pubs and inns across Britain not only survive but thrive.

What does that mean?

For our Collection:

  • a direct marketing channel to a relevant nationwide, engaged audience
  • a booking platform
  • a driver of higher value customers
  • a provider of insight and analytics
  • a purchasing group, leveraging the Collection's buying power
  • a link to other pubs and inns
  • a link to premium brands

For our Friends:

  • the go-to booking platform for the best inns and pubs in Britain
  • the best rates on room stays
  • experiences enhanced by premium and artisan brands
  • a membership and loyalty club
  • a trusted independent reviewer of inns and pubs
  • a guide for the best experiences and activities centred around our Collection
  • a booking platform for Epicurean Experiences

For our Brand Partners:

  • a direct marketing channel for brands who share our values
  • a channel to enable prospective customers to sample their products and services in a controlled and engaging way to showcase products and services
  • a digital-physical-digital marketing provider

What you can expect from your Collection Membership

Core Membership - driving revenue through footfall

  • Core membership is free for those invited to join
  • Inn listing on our website, driving direct bookings through our site and phone line, manned and supported by our dedicated customer service team
  • Benefit from marketing & PR campaigns designed to drive greater, higher-value, footfall to all Collection members
  • Promotion of your inn directly to our highly engaged audiences via regular email newsletters and social channels
  • We'll help you grow your own audiences by sharing subscribers who 'opt-in' to hear from you
  • We'll help you create bespoke Epicurean Experiences to enhance your guest offer and we'll actively promote these through our channels
  • Your guests can access and benefit from our loyalty programme
  • Access to our leading brand partners: their products and audiences
  • Promote your inn as part of The Epicurean Collection and benefit from association with our brand and your fellow premium inns

Inn Club Membership - increasing profitability by reducing costs

  • Opportunity to join The Epicurean Marketplace, offering market leading prices, support packages and easy access to suppliers and brands
  • An upgade to your membership with a monthly subscription
  • Regular networking events with presentations from key industry figures and customer insights from our data analysis
  • National and international marketing campaigns and enahnced marketing opportunities
  • Introductions to brands who can add value to and enhance your guest experience

What we ask of you

  • 10% commission rate on all room bookings made via Epicurean Club channels
  • 15% commission rate on all Epicurean Experience bookings
  • 3 free rooms per year to use as complimentary Friend stays, competition prizes, press or influencer stays
  • Provision of loyalty programme rewards: welcome G&T (sponsored and provided by our partners, Chase Distillery and Double Dutch) plus a house drink for every Epicurean Club overnight guest
  • Free dog stay the first time a Friend books a dog stay
  • Complimentary room upgrades on check-in for all Epicurean Club bookings (when available)
  • Early check-in / late check-out for all Epicurean Club bookings (when available)
  • Epicurean Collection membership plaque displayed near to entrance
  • Epicurean Club marketing collateral displayed in the bar and in rooms
  • Encourage your guests to sign up as a Friend of The Epicurean Club, in ways that work for you
  • Email to your database and promotion on your social channels that you have joined The Epicurean Club

Next Steps

To join the Collection please contact our Inn Curator, David Hancock