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Epicurean Club acquired by Amazing Curated Experiences

We have some very exciting news that Curated Experiences completed the acquisition of Epicurean Club from Cirrus Inns and completed a substantial fundraise to grow the Epicurean Club business and team.

The Epicurean Club was set up in 2019 to celebrate the wonderful hospitality provided at Britain's best pubs with rooms, and the amazing leisure activities that can be enjoyed around them. We have grown our offering to provide a marketing and booking channel for our invitation-only Collection of 182 of the best of these pubs with rooms, marketing the Collection to our membership of 180,000 in-the-know customers, as well as providing improved purchasing power for members of our Collection.

This acquisition is a hugely energising time for all of us here at the Epicurean Club and, I hope, the whole of the Collection. It will see us leverage our substantial funding to grow the business and invest in bringing the Collection to life, driving value back to you, our fantastic member sites.

  • We have secured a world-leading editorial team from Condé Nast Traveller to join the existing team and create amazing and rich content about British travel to grow consumer engagement and bookings
  • We are investing in a technology platform to improve the customer journey and drive bookings across the Collection
  • We will be re-launching our consumer membership platform with some great support from brands to keep consumer spend within the Collection
  • We aim on growing both our Collection and membership significantly, whilst maintaining and improving the Epicurean Club's brand and reputation

We all hope that you start noticing improvements over the coming weeks and you join us on our journey to realise our aim to inspire people to discover and experience the untapped brilliance on our doorsteps, all across Britain.

If you have any questions, please do not hesitate to contact any of the team.

With my very best wishes,

Matt Parry-Hann

25 February 2022