We know a lot about our Friends. Allow us to tell you a little about them.
Our Friends and direct email database are growing. Not to mention the targeted marketing we are running through our partner brands to their audiences, through our partnership as the British hotel partner of The Times and through re-sharing and activations by the Collection.
Highly engaged in your offering before they even set foot over your threshold, with higher disposable incomes and a taste for more premium products, our Friends spend 23% more per head than regular customers. And those Friends who come with their dogs spend 54% more per head.
Primarily dual income no kids (yet) and empty-nesters, they have higher than average combined incomes. 88% of them are more likely to drink champagne; 66% would rather spend money on a unique experience.
40% are aged 35-54, but with 23% aged 25-34 there is still a strong need to have products set up to appeal to the younger generation. With the support of our partner brands we have both audiences fully-catered for.
Our marketing campaigns work. We have above-industry norm email open and click through rates. Perfect to drive email campaigns to our 180k+ email database.