Insight
Their dedicated Market Insight team spend their time keeping
their fingers on the pulse (and keyboards) identifying consumer
trends and opportunities for you. This data not only provides you
information on the latest trends, but provides bespoke insight
specific to your individual pub or inn.
Marketing
In addition to Epicurean Club and brand marketing support,
Matthew Clark have got a range of support options available to help
you market your drinks selection to your customers.
Customer marketing: A comprehensive service
with dedicated account management, ranging and category
development, training and direct marketing support
Design Studio: Experts in designing and
printing wine lists, drinks menus, to banners and promotional
materials - you'll be in safe hands as they've been doing this for
premium pubs and inns for over 15 years.
Visual Merchandising: As your back bar and
fridges are the shop window for your products and profits.
Implementing effective visual merchandising makes sure you maximise
the opportunity to influence customer purchase decisions.
Training
From modular staff training to accredited qualifications, their
training support covers everything.
WSET training: A Wine and Spirit Educational
Trust qualification is the recognised platform for drinks
knowledge.
Bespoke: Every individual is different, as is
every pub and inn within the Collection. That's why they can build
training that's right for your venue and your team.
Flow: Flow Hospitality Training provides
modular staff training to save you time and money.