About our Friends

Our customers & Friends

We see our customers as Friends of the Club, as we know a lot about our Friends. Allow us to tell you a little about them.

Our Friends and direct email database are growing. Not to mention the targeted marketing through our partner brands to their audiences, our partnership as the British hotel partner of The Times and all the re-sharing and activations by the Collection.

Highly engaged in your offering before they even set foot over your threshold, with higher disposable incomes and a taste for more premium products, our Friends spend 23% more per head than regular customers. And those Friends who come with their dogs spend 54% more per head.

Dual income no kids (yet) and empty-nesters, have higher than average combined incomes. 88% of them are more likely to drink champagne; 66% would rather spend money on a unique experience.

40% are aged 35-54, but with 23% aged 25-34 there is still a strong need to have products set up to appeal to the younger generation. With the support of our partner brands we have both audiences fully-catered for.

Our marketing campaigns work. We have above-industry norm email open and click through rates. Perfect to drive email campaigns to our 175k+ email database.


For our Friends

We are the go-to booking platform for the best inns and pubs in Britain. We do this by providing:

  • trusted independent reviews of our curated Collection of inns and pubs
  • the best rates on room stays
  • experiences enhanced by premium and artisan brands
  • a membership and loyalty club for the independent pubs and inns
  • a guide for the best local experiences, activities, producers and suppliers centred around our Collection - the very best of British
  • a booking platform for Epicurean Experiences