Guests who book through us - we call them our Friends - receive extra benefits every time they stay across the Collection.
Our Friends spend on average 23% more per head than regular customers (and our Friends who bring their dogs spend even more!). This is our commitment to drive higher value guests to you.
House drinks are absolutely fine, but there is no harm in pushing the boat out. Guests do remember and often comment in the feedback when they get something above and beyond expectation. We call it surprise and delight!
One free 'house drink' with every Epicurean Club booking, for each overnight guest, per stay.
It's up to you to decide what you would like to offer as a house drink on arrival. It can be any of the following: a pint of lager or ale, a small or medium glass of wine, a glass of bubbly, a spirit & mixer, a soft drink.
Offer the guest a complimentary upgrade on check-in (if available). It really pays off - showcases your best rooms, increases positive reviews and drives enhanced food and beverage spend. Friends also benefit from early check-in and late check-out (if available).
If the guest has a dog with them and it is their first time with you, offer them a complimentary dog stay. Our Friends with dogs spend 54% more per head than regular customers - they are worth getting back!
In addition to Epicurean customer benefits, we also ask for the provision of our loyalty programme rewards and promotions.