Booking benefits

With every Epicurean booking

Guests who book through us - we call them our Friends - receive extra benefits every time they stay across the Collection.

Our Friends spend on average 23% more per head than regular customers (and our Friends who bring their dogs spend even more!). This is our commitment to drive higher value guests to you.

Customer benefits

Complimentary house drink

House drinks are absolutely fine, but there is no harm in pushing the boat out. Guests do remember and often comment in the feedback when they get something above and beyond expectation. We call it surprise and delight!

One free 'house drink' with every Epicurean Club booking, for each overnight guest, per stay.

It's up to you to decide what you would like to offer as a house drink on arrival. It can be any of the following: a pint of lager or ale, a small or medium glass of wine, a glass of bubbly, a spirit & mixer, a soft drink.

Complimentary room upgrade

Offer the guest a complimentary upgrade on check-in (if available). It really pays off - showcases your best rooms, increases positive reviews and drives enhanced food and beverage spend. Friends also benefit from early check-in and late check-out (if available).

Complimentary dog stays

If the guest has a dog with them and it is their first time with you, offer them a complimentary dog stay. Our Friends with dogs spend 54% more per head than regular customers - they are worth getting back!


Additional rewards & promotions

In addition to Epicurean customer benefits, we also ask for the provision of our loyalty programme rewards and promotions.

  • 3 free rooms per year to use as complimentary Friend stays, competition prizes, press or influencer stays
  • Provision of loyalty programme rewards sponsored and provided by our partner brands (click on the button below to view current reward activations)

What we ask of you

  • To be an ambassador of the Epicurean Club
  • 10% plus VAT commission rate on all room bookings made via Epicurean Club channels
  • 15% plus VAT commission rate on all Epicurean Experience bookings
  • Email to your database and promotion on your social channels that you have joined The Epicurean Club and ongoing marketing campaigns
  • Encourage your guests to sign up as a Friend of The Epicurean Club, in ways that work for you
  • Epicurean Club marketing collateral displayed in the bar and in rooms
  • Epicurean Collection membership plaque displayed near to entrance