About our Partner brands

Our Partner brands

The Epicurean Club wants to be the most value enhancing community, connecting our Collection and our Friends with like-minded brands.


The benefits of Partnership

Our Friends are a highly engaged, affluent and loyal group. Our membership and loyalty scheme provides deep insight into spending habits and behaviour, and we have the ability to craft segmented, highly-targeted, relevant digital campaigns.

Not only are we able to put products and services directly into the hands of our Friends and guests across the Collection, we can showcase partner products and services in an authentic and relevant manner to maximise the impact.

By providing products and services for our Friends and Collection, supporting our Experiences and events, and engaging in joint PR activity, our partner brands have the opportunity to establish loyalty with our Friends and at the same time let our Friends earn more from doing the things they love.


Our 3 strategic aims

To become the most value enhancing community for our Collection, Friends and partner brands, we have 3 core strategic aims:

Brand Awareness

Increase knowledge and understanding of the Epicurean Club and all that it stands for

Growth of our Friends

Bring new members (Friends) into the Epicurean Club and introduce them to products and experiences of a trusted quality​

Support for our Community

Drive knowledge, insight and increased value to our Collection (and Inn Club) and enable them to enhance their guest experience​


For our Partner brands

We provide access to the best British inns and pubs and a highly relevant and engaged database of customers. We do this as:

  • a direct marketing channel for brands who share our values - passion, pride and pleasure
  • a channel to enable prospective customers to sample their products and services in a controlled, relevant and engaging way to showcase products and services
  • a digital-physical-digital marketing provider, introducing brands to a targeted audience digitally, before that audience experiences those products and services through the Collection and our Experiences, before following up with more targeted digital marketing to drive sales

Meet our Partner brands

Chase Distillery

Unlike most distilleries, Chase make their gin from scratch rather than buying in a readymade neutral grain spirit. "People care about the terroir of their wines or the barrel aging of their whiskies, so why shouldn't they care about the traceability of their white spirits?" - Chase For the signature Chase GB gin they infuse juniper to ensure the driest gin possible, followed by cinnamon, ginger, almond, coriander, cardamom, cloves, angelica root, liquorice root and lemon peels to ensure that distinct, full-bodied flavour.

Double Dutch

Raised in the Netherlands, Double Dutch's twin founders, Joyce and Raissa, have a natural affinity with superlative drinks and excellent blendings. After all, they come from the birthplace of gin! But their love affair turned to frustration. While the world's choice of spirits has continued to grow, mixers and sodas have remained bland … less of a twin, more of a shadow. Double Dutch is the result of this love affair - uniting great spirits with complementary mixers that enliven and enhance. Richard Branson supported the Double Dutch vision by giving the twins a Foodpreneur award for their innovative Food and Beverage brand. From the world's best mixologists through to those who prefer their G&T on the sofa at home, the Double Dutch twins have created revolutionary mixers to intensify enjoyment of spirits, or to be drunk solo.