The story
In the summer of 2014, Assembly Coffee brought together cafes
and restaurants in the UK to share their experiences and help
define what they could do as coffee roasters to be genuinely
different and therefore valuable.
After six months of conversations, they emerged with a vision to
source and roast the highest quality specialty coffees in the world
through the lens of their customers. They knew they had to be
dynamic, innovative and responsive in the way they worked with
their wholesale partners.
This approach guided them to create their coffee catalogue,
coffee taste note illustrations, packaging, insight reports and
more through collaborative working with their partners - with the
shared aim of creating innovative solutions to industry
challenges.
In April 2015 Assembly Coffee officially launched as sponsors of
the inaugural Coffee Masters at London Coffee Festival and their
journey began.