Marketing Activities

Our marketing campaigns work

With above-industry norm email open and click through rates. Our Friends and direct email database is currently at 150k+ and growing. Not to mention the targeted marketing we are running through our partner brands to their audiences, through our partnership as the British hotel partner of The Times, and through re-sharing and activations by the Collection to support our untied Community.

 

Emails

Our marketing activities drive page views to our Collection listing pages, and often result in large increases in direct web traffic to each inn's own page.

From test campaigns we know that inn web pages have seen a +22% increase in direct traffic following Epicurean Club marketing activity. Here is an example of an inn email feature.

 

Social Media

We are spreading the word about the Epicurean Club and our incredible Collection of handpicked pubs and inns (which we hope includes you soon!) with the support from our community of fellow pubs and inns.

If each inn has an engaged audience of 10k followers, that gives us a combined reach of 1.7 million engaged customers to cross market our wonderful inns to!

If you don't already follow us, please do so we can engage with your content and share it to our own audience.

Our Instagram is @epicurean.club and our Facebook is @epicureanclubUK.

 

Influencers

 

Partner brand solus

The Epicurean Club wants to be the most value enhancing community, connecting our Collection and our Friends with like-minded brands.

We have recently driven Partner brand solus and co-marketing activations with: BA Executive Club, The Times, Chase Distillery, Volvo Cars UK, Double Dutch, The BBQ Magazine, and Bramley, to name a few.

1. BA Executive Club

Generated 23k competition entries and email sign ups.

2. The Times & The Sunday Times

  • featured articles;
  • giving Times+ readers direct access to all Collection sites; and
  • sponsored the Letters to the Editor for 3 months.

3. Musto

  • Supported marketing activations with 20 complimentary £120 Sardinia Jackets, given away with the first 20 £1,000 Epicurean Passports sold, a 20% discount code for £250 Passports, and a 35% discount code for £500 Passports;
  • 1.2K email sign ups from Musto x Epicurean Club competition: win a £1,000 Epicurean Passport.

4. Chase Distillery